SpongeBob SquarePants (often referred to simply as SpongeBob) is an American animated television series, created by marine biologist and animator Stephen Hillenburg. Much of the series centers on the exploits and adventures of the title character and his various friends in the underwater city "Bikini Bottom". The series' popularity has prompted the release of a media franchise, contributing to its position as Nickelodeon's highest rated show, the most distributed property of MTV Networks, and among Nicktoons' most-watched shows.
SpongeBob SquarePants was the first "low budget" Nickelodeon cartoon, according to the network, to become extremely popular. Low-budget cartoons had not garnered as much esteem as higher-rated, higher-budgeted shows, although when SpongeBob SquarePants aired in 1999, it had gained a significant enough number of viewers in the ratings to be considered popular, eventually becoming more popular than Rugrats had ever been. SpongeBob follows other Nickelodeon shows that have attracted "older" followers: Other shows have followed in this trend as well: The Fairly OddParents won a similar fan base when they both premiered in 2001, and the latter is now second only to SpongeBob in popularity, while the former was cancelled despite gaining a cult following and has recently returned in reruns. Though the show debuted in 1999, SpongeBob did not become hugely popular until around 2000, and it has remained popular since then.
Heavy metal group Metallica even released a T-shirt featuring cartoon versions of themselves playing live with the characters SpongeBob and Patrick. British rock singer David Bowie was a special guest on the SpongeBob SquarePants episode Atlantis SquarePantis, which aired on November 12, 2007. The episode drew total 8.8 million viewers, the biggest audience in the show's eight-year history.
The show became so popular with adolescents and adults that the series was broadcast on MTV and featured on Spike TV. A quote by Patrick, "It's gonna rock!" from the episode Mid-Life Crustacean, has been used as a promotional tag-line for rock stations. Ren and Stimpy, among others, had followed a similar path. The SpongeBob SquarePants Movie features a cameo appearance by actor David Hasselhoff, in a parody of his role from the Baywatch TV series. In April 2009, as a tie-in to the special "SpongeBob vs. The Big One", Burger King distributed two different commercials geared toward children and adult audiences. In ads broadcast on major networks, the commercial shows rapper Sir Mix-a-Lot recording a music video for his new song, “SpongeBob Got Back”.
SpongeBob SquarePants was the first "low budget" Nickelodeon cartoon, according to the network, to become extremely popular. Low-budget cartoons had not garnered as much esteem as higher-rated, higher-budgeted shows, although when SpongeBob SquarePants aired in 1999, it had gained a significant enough number of viewers in the ratings to be considered popular, eventually becoming more popular than Rugrats had ever been. SpongeBob follows other Nickelodeon shows that have attracted "older" followers: Other shows have followed in this trend as well: The Fairly OddParents won a similar fan base when they both premiered in 2001, and the latter is now second only to SpongeBob in popularity, while the former was cancelled despite gaining a cult following and has recently returned in reruns. Though the show debuted in 1999, SpongeBob did not become hugely popular until around 2000, and it has remained popular since then.
Heavy metal group Metallica even released a T-shirt featuring cartoon versions of themselves playing live with the characters SpongeBob and Patrick. British rock singer David Bowie was a special guest on the SpongeBob SquarePants episode Atlantis SquarePantis, which aired on November 12, 2007. The episode drew total 8.8 million viewers, the biggest audience in the show's eight-year history.
The show became so popular with adolescents and adults that the series was broadcast on MTV and featured on Spike TV. A quote by Patrick, "It's gonna rock!" from the episode Mid-Life Crustacean, has been used as a promotional tag-line for rock stations. Ren and Stimpy, among others, had followed a similar path. The SpongeBob SquarePants Movie features a cameo appearance by actor David Hasselhoff, in a parody of his role from the Baywatch TV series. In April 2009, as a tie-in to the special "SpongeBob vs. The Big One", Burger King distributed two different commercials geared toward children and adult audiences. In ads broadcast on major networks, the commercial shows rapper Sir Mix-a-Lot recording a music video for his new song, “SpongeBob Got Back”.
